Clever Fox Craft Rum
OVERVIEW:
Developed overall marketing plan, branding, product design and go-to-market strategy for craft rum company. Secured national and local PR coverage, multiple industry awards, and prominent floor placement at major box retailers including Total Wine.
The Nuts and Bolts
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2022 Double Gold - International SIP Awards
2022 Silver Award - San Diego International Spirits Awards
2022 Design Award - San Diego International Spirits Awards -
Nose to tail package design and sourcing. Production design.
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Marketing strategy, brand development, positioning, messaging, packaging, art direction, creative direction, graphic design, event marketing, PR, branding, sales, illustration, team leadership, photography, social media,
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Select Photography: Karl Steuck
Lead Illustrator: Ariel Jansen
"Being an e-commerce entrepreneur isn't easy, and Adri gave my products the design direction they needed to become bestsellers."
— Sofia Pazari