
Work
Video and Omnichannel Campaigns
With over 10 years of experience leading omnichannel campaigns from concept to execution, I specialize in managing national campaigns that drive engagement and conversions across multiple platforms.
Skilled in overseeing photography, videography, web development, and on-set creative direction, I focus on optimizing key performance indicators (KPIs) like customer acquisition, retention, and ROI.
MINDBODY Inc - B2B SaaS in the health and wellness sector.
Ideated, directed and executed ‘Love Your Business’ campaign focusing on software clients. Directed cross-functional team and provided hands-on leadership for on-location photo/video shoots spanning 18 clients, 11 industry verticals in 5 cities.
Deliverables included eight finished client videos, 20+ landing pages, white paper lead magnets for each client, print collateral, banners and print advertisements. All assets translated into 5 languages, supporting international expansion.
Photography: Elliott Johnson
Videography: Robin Chilton (Peregrine Media)
Copy: Doug Hales
Graphic Design: Quincy Storm, August Kreowski
Web Development: Leah Laurie, Kristopher Couch (Refresh Media)
Email Campaigns: Kristin Casillas
Results: Enabled company adoption into 8 new industry verticals and expansion to 70 additional countries.
Watch campaign compilation video >
Go-To-Market Strategy and Product Launches
Experienced in go-to-market strategy and product launches, with expertise in navigating 0-1 and 1-10 growth stages. Proven track record in achieving product-market fit, developing MVPs, conducting early-adoption testing, and identifying market needs.
Skilled in driving 1-10 milestones, including demand generation, expanding customer base, increasing revenue, fundraising, and enhancing operational efficiency.
Clever Fox Rum - Small batch craft rum in San Diego. Developed end-to-end business plan, market research, SWOT analysis, profit and loss, financial forecasting, break-evens, balance sheet, proof of concept, and pitch decks. Established company marketing, positioning and branding strategy.
Results: Sold out proof of concept, funding goals met, Increased gross revenue by 316% YoY.
Illustration: Ariel Jansen (and myself)
Photography: Karl Steuck, Patrick Patton
Sales Strategy and Enablement
Highly proficient in advanced direct sales strategies, psychology and techniques.
Top 1.45% performer in direct, door-to-door sales of educational books and products. Awarded Top First Year, Big Check Award, Gold Seal Award and I Wanna Win award.
As a sales consultant—improved average close rates for clients by 76%, income by 46% and time management by 58%.
PEO Distillery - Professional Employer Organization Brokerage providing B2B HR solutions and insurance for SMBs.
Increased monthly recurring revenue by 210% YoY. Led marketing and positioning strategy that fueled business growth, and optimized customer acquisition. Developed sales enablement materials for sales staff including presentation decks, sell sheets and referral partner reference material.
Ecommerce & Website Management
With over 13 years of experience in B2B, B2C, and B2B2C ecommerce across diverse companies and channels, I am skilled in platforms like Shopify, Squarespace, Amazon, Etsy, and Wix. Proven track record of driving growth through effective online store management and optimization.
Bachette - Bachelorette party ecommerce brand. Business acquired in 2020, sunset in 2023.
Achieved 22% YoY sales growth and 33K average monthly website visits. Scaled from 0 to over 45,000 customers and 4,000 SKUS. 5,000 reviews averaging 5 stars on all selling channels.
Graphic Design: Quincy Storm, Yours Truly (me), Alyssa Balboa, Haley Torres, Jenna Blake
Photography / Videography: Patrick Patton, (and myself)
Email Marketing and Digital Campaigns
8+ years of experience in email marketing and digital campaigns, driving engagement and growth through data-driven strategies. Skilled in A/B testing, segmentation, and automation to optimize performance and boost conversions.
Proven ability to execute campaigns that align with brand goals and achieve KPIs. Proficient in Mailchimp, Active Campaign, Hubspot, Flowdesk, Constant Contact and more.
TumbleRoot - Country-themed ecommerce store. Business acquired Jan 2019. Sunset in 2022. Fall ‘Spooktastic Annual Sale’ campaign, including segmented emails, sweepstakes, corresponding social posts.
Environments, Experiences and Events
Award-winning ability to craft unforgettable brand experiences that drive loyalty and boost bottom-line revenue. Proven success in increasing leads, revenue, and ROI through in-store point-of-purchase displays, trade shows, events, and retail pop-ups.
Skilled in creating immersive environments that resonate with customers and deliver measurable business outcomes.
MINDBODY Inc - B2B SaaS in the health and wellness sector. One of the major company challenges was that we were selling software to a market segment (fitness, yoga) that was intimidated by technology. It was key to overcome this adoption hurdle in order to expand the company to other verticals (salon, dance, Pilates, and many more), and to grow to more countries. My creative team and I conducted research and developed an award-winning trade show campaign that changed our entire approach to be much more ‘friendly’, and less ‘corporate’.
Our new campaign entitled “Juice Up Your Biz” had our sales reps swap their traditional button-down shirts for casual bright orange tee shirts (orange was the company color), placed orange trees in our trade show booth with fresh oranges for snacks, and prizes that they could ‘pick’ from the orange tree with every software demo.
"Mindbody went from 0 to 100 mph in one year," said one Sizzle Awards judge. Read the full article by Exhibitor Magazine >
Photography: Elliott Johnson
Event Manager: Noelle Feist
Graphic Design: Quincy Storm
Email campaigns: Kristin Casillas
Awards: Sizzle Award and Best booth of the Year by Exhibitor Magazine
Results: Over previous year, campaign increased leads by 196%, ROI by 36%, and doubled time attendees spent in the booth.
Product Design, Packaging and Art Direction
Highly skilled at creation, production, management and distribution of new and existing products. Launched hundreds of products and SKUS, ranging from books, apparel, consumer product goods to technology and apps.
B.S in Graphic Communication from Cal Poly, with a minor in packaging. Knowledgeable in packaging substrates, pre-press, print methods (digital, screen, offset, letterpress, engraving, gravure, large format, flexography), legal product requirements and labeling.
Clever Fox Rum - Small batch craft rum in San Diego. Developed brand identity, logo and package design for all 5 SKUS, 750ml and 50ml. Sourced production partners for screen printing, glass, cork, necktapes. Developed innovative new way of painting on bottom of bottles.
Awards: 2022 Design Award - San Diego International Spirits Awards.
Illustration: Ariel Jansen (and myself)
Photography / Videography: Karl Steuck
Fun fact: The glass I sourced for this project is 100% post-consumer recycled. This was a very challenging item to source, and I was told multiple times was ‘impossible’. The brand now has a much lower carbon footprint and more sustainable positioning.
Social Media and Content Creation
With over 16 years of experience in social media marketing and content creation, I specialize in lead magnets, retargeting, paid ads, influencer and affiliate marketing, and producing high-quality video, photography, copywriting, and graphic design.
Skilled in leveraging platforms such as Instagram, TikTok, Facebook, Snapchat, Pinterest, X (formerly Twitter), and tools like Hootsuite, Canva, HubSpot, and Later to drive engagement and conversions.
Bachette - Company D2C (Pinterest shown).
Built the largest social media presence in the niche, growing to 80,000+ followers on Instagram and 3.8M monthly impressions on Pinterest.
Clever Fox - Company B2B / D2C (Tiktok shown). Doubled follower count across Instagram, Facebook and Tiktok, increased average engagement rate per post by 60%, and average reach per post by 24%.
Gayle Tales - Personal Instagram with ecommerce. Grew from 0-350,000 with reels reaching over 14M views. Several viral posts leading to national news interviews on CBS Mornings and Good Morning America Online.